Lucrative List Building: The Squeeze Page
Thursday, November 16, 2006
Most internet marketing professionals agree that if you don't
have a list, then you don't really have a business. Building a
lucrative list is essential to your success. A customer list is
the greatest asset of any business. In internet marketing, your
customer list is your personal gold mine.
After you solve the problem of generating traffic to your
website, it then becomes necessary to capture the name and
email address of your visitor so you can build your own
customer list. If you fail to do this, your business will fail.
It's amazing to me how many people spend a ton of effort and
money on getting visitors to their site where they pitch a
product in hopes of getting a sale and then fail to capture
their visitor's name and email address.
You must focus your attention on building your list instead of
on trying to make your initial sale. Remember, only 1 in a 100
people is going to buy your product after arriving at your
website. You must capture the other 99 people's name and email
address so that you can show your product(s) to them again in
the future.
There are a few techniques you can use to capture your
visitor's information and build a lucrative list. Here are the
three "biggies" which are the most effective:
1. The Squeeze Page
2. The Pop-Up, and
3. A Simple Opt-in Form
The best method to use of the three ways to build a list is the
squeeze page. A regular opt-in form might get a 10% to 20%
opt-in rate, while a squeeze page is more likely to produce a
20% to 40% opt-in rate of the total number of visitors who
arrive at your website.
A squeeze page is a web page with only one purpose: to capture
the information details of your visitor. The squeeze page is
different from using a pop-up or normal opt-in form because you
don't allow your visitor access to your website unless they give
you their name and email address, and/or other details.
Therefore, a squeeze page must "sell" the benefits of your
website to your visitor. A good squeeze page must have a strong
benefit driven headline to grab the reader's attention, some
bullet points outlining the benefits of your website, and a
call to action.
The best squeeze pages are not long. Do not make your visitor
scroll down the page to opt-in. Other best practices include
placing your photo on the page, make bold every other bullet
point, and put a box around your "call to action" which is
merely your opt-in form. Tell the visitor exactly what to do in
no uncertain terms.
You must provide enough information to entice your visitors to
leave their name and email address. Use good copywriting and
sales techniques to "squeeze" your customers into joining your
list. To ensure that people opt-in, you usually have to bribe
them.
Offer some kind of free gift to bribe your visitor. A short
report, a mini-course, a subscription to your newsletter, or an
audio or video file is usually enough to get your visitor to
join your list. In your call to action, be sure to let your
visitors know that they will be given their free gift
immediately after clicking the "submit" button located on your
form.
Just a note here: You will not be sending your customers to
your web page immediately after they enter their information
details. Instead, you will send them to your "One Time Offer"
page which is the subject of one of my other articles in this
series of articles on list building.
Newbies are often afraid to use a squeeze page. They think that
not enough people will choose to opt-in to their list. It's true
that you will need to write convincing copy and you will have to
offer a valuable gift to get your visitor to opt-in. But you
need not worry about visitors who don't choose to opt-in. If
your visitors are not even interested enough to give you their
email address, then they probably won't be interested enough to
buy from you either.
About The Author: William Perkins writes about how to start an
online business, affiliate marketing, and making money online.
He has packaged what he knows into a new Affiliate Marketing
Handbook. You can get the first 35 pages of the handbook for
free when you opt-in at his website.
http://www.BigWillySite.com
posted by Dennis Cheesman @ 5:36 AM,
