The Next Big It Crash Is Coming Soon
Monday, November 06, 2006
The next big IT crash will be as a direct result of
Pay-Per-Click (PPC) fraud.
The Internet bounced back in record breaking time, much faster
than any other industry ever has after a major crash.
The IT industry returned to form so quickly because the big
search engines launched PPC advertising and thus gave a
quantifiable value back to advertising on the Internet.
PPC is an incredibly powerful avenue of advertising; it's
relatively inexpensive for the return that companies get.
Companies also receive better quality leads and the cost per
head is reduced massively.
There is one big problem though; Search engines offering PPC
are exposing themselves to fraud all the time. When Google
launch their Adsense programme, scammers licked their lips and
rubbed their hands, as they knew what they were about to get.
Professional fraudsters have made thousands upon thousands of
dollars off the back of Google.
It is estimated that today 50% of clicks are fraudulent,
imagine you have a small business and put about $5000 towards a
Google PPC advertising campaign.
Half of your money would be completely wasted and go into
scammers pockets.
This is creating a serious lack of confidence when it comes to
advertising with the search engines; people are starting to
wonder how much money they are actually wasting and how
effective advertising actually is.
Once this vote of no-confidence starts it will only be a couple
of days before a huge IT crash happens. Much bigger than the
last IT crash we had in the late 90's.
We did a PPC test with Google before writing this article, I
built a website from scratch. I then watched the Stats so I
could see the amount of visitors I was receiving per day.
It was only one or two visits per day.
I then put $2000 aside for Google PPC, and watched the stats.
As expected the visitors rose dramatically, to hundreds per
day. However, their were minimal enquiries, I had specifically
targeted my Ad's to only be shown in the UK. However, about 55%
of the visitors were coming from the USA?
This goes to show more than half of the advertising revenue is
going to Google's partners in the USA and will have absolutely
no effect on my business.
What's the point.
I predict that within two years Google, Yahoo and MSN will have
lost at least 50% of their advertising revenue due to people
getting tired of wasting money on PPC systems.
The ironic thing is that the Search Engines are actually
profiting from the fraud that is going on. If they don't detect
fraud they keep the money and pay their "Partner" a share of the
clicked income.
About The Author: Christopher Angus is a website promoter:
http://www.mdhsasbestosconsultants.com
http://www.the-printing-company.com
http://www.everest-oxfordshire.co.uk
posted by Dennis Cheesman @ 5:34 AM,
