Online Marketing Success Stories
Thursday, November 16, 2006
Buffalo, Oklahoma is a town with about 1,200 residents. If most
people know anything about Buffalo it is mostly as a place to
stop between locations they feel are more important.
When the elementary school closed down in a consolidation move
the town sat looking at an aging elementary school building and
another reminder that perhaps an economic boom would never pass
their way again. This is until Faye LaMunyon; a long-time
resident of the area suggested the town sell the property on
ebay.
Long story short, a school curriculum company from Florida
bought the school and relocated their business to Buffalo where
they market their brand of products online as A+ School Supplies
and Core Curriculum. While they have a beautiful building for
their offices the town has several new jobs. An interesting
side-note is the majority of the company product sales take
place online.
Two states away, Scott goes to work each morning at Nazwear
international based in Gering, Nebraska. His business began as
a high school hobby back in 1986 when he became interested in
screen-printing. His original designs may be little remembered,
but today Scott is taking online custom orders from a global
community and is busy enough he has difficulty fitting in local
business although he manages somehow.
These are stories of how the Internet can be harnessed for the
purpose of marketing a product or service. In the case of the
town of Buffalo, Oklahoma they marketed a school. In the case
of A+ School Supplies and Curriculum they market items geared
for students and teachers. In the case of Nazwear they market
the service of printing with the product of shirts, bags and
other screen printed items. In all cases their ability to
conduct business was greatly enhanced through the use of online
marketing.
Faye LeMunyon may have had no idea how to use ebay, but she
understood there was power in the idea of marketing her town
and refusing to let the school deteriorate over time. The job
creation and marketability of the new facility has brought
additional hope to the Oklahoma town.
This is the same type of ingenuity that is needed in the
development of your online marketing plan; take something you
know and love and determine if there is a market for it. If
there is, look forward and move decisively toward the end goal
- a successful online business.
The best news in this series of stories is your business can
originate from anywhere and can be more successful online than
many standard brick and mortar stores.
So, what's your dream?
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com
posted by Dennis Cheesman @ 5:44 AM,
