Color Psychology - Logo Design
Thursday, November 16, 2006
When we see colors, we connect with them instantly on a
subliminal level. No one can be sure if our reactions are the
result of our very human nature or if they are shaped by our
socialization, but the reactions are very real. The human mind
is hardwired to respond to color.
Marketing experts know about that powerful connection between
consumers and color. They've done a great deal of research
using carefully controlled experiments and have decided that
color does have a big role in forming people's perceptions of
products and logos. That research is confirmed by real world
actions, too. Companies have found that changing a logo's color
scheme even a little bit can have a giant impact on sales.
When we see colors, we react right away. It happens faster than
we can read a single word. In fact, the mind makes color
connections and forms opinions before the conscious mind even
knows what we are looking at!
A logo is the most repeated and frequently displayed symbol of
your business. It's on your letterhead, your website, business
cards, products and more. It's your "brand" and it's an
inseparable part of your business.
When you think about how important your logo is and consider
the power of colors, it's pretty obvious that color psychology
should be a big part of logo design. If you overlook the color
choices in your logo, you might be "turning off" possible
customers instead of attracting new buyers.
Using color psychology to your advantage isn't easy. You can
look at a simple chart that lists common colors and explains
what they tend to represent--one is even included with this
article just to give you some ideas. Doing that, however,
really only scratches the surface of what color psychology is
all about.
An effective logo designer will go beyond those simple color
connections. He or she can take that information and combine it
with knowledge of negative color connotations. A logo design
specialist will also understand how people react to different
combinations of colors and will be able to merge the messages
of color psychology with great design skills. The result will
be a logo that is both memorable and optimized for color use.
Today, many of us are in love with the "do it yourself" plan.
We think that if we do a little research and work hard, we can
do things just as effectively as can a professional. That might
be true in some cases, but logo design is a perfect example of
when we really need an expert's help.
Logo experts understand design. They recognize the power of
various forms and can create logos that communicate the nature
of a company instantly. They have special skills and knowledge
that helps them produce winning logos that look a lot better
than our amateur creations.
The wise use of color psychology is a perfect example of how
the talents and knowledge of a professional logo creator can
make a lot of difference. A good designer will know how to
choose colors to communicate a client's message effectively
without risking the mistakes "do it yourselfers" often commit.
If you are in the market for a logo, consult with a talented
logo expert who can use the science of color psychology to your
advantage!
Color Psychology Basics
Here are some of the most frequently used colors and the
positive messages they communicate. As noted, this basic chart
isn't comprehensive. It doesn't list negative associations and
it doesn't discuss the best ways to combine colors. However, it
is an interesting introduction to color psychology
BLACK: Mystery, secrecy, tradition.
BLUE: Power, calmness, success, trustworthiness.
BROWN: Earth and nature, simplicity, seriousness.
GREEN: Harmony, health and healing, nature and animals, money.
ORANGE: Affordability, fun, youth, creativity, celebration.
PURPLE: Fantasy and dreams, justice, royalty.
RED:Excitement, action, adventure, love, passion, food.
WHITE: Simplicity, cleanliness, innocence.
YELLOW: Cheerfulness, playfulness, curiosity, amusement.
About The Author: Julia Raven specialises in Writing Articles
about http://www.LogoDesignTeam.com, Graphic Design and
Outsourcing. She also maintains a
http://www.BestLogoCreators.com where you can get the complete
List of Logo Designers in 1 place.
posted by Dennis Cheesman @ 5:44 AM,
