Directory Submission Guide And Link Building With Directory Submissions
Friday, November 17, 2006
Link Building is very crucial in search engine optimization. It
denotes the process of building external links so that a user
browsing a website could easily find more or other relevant
info on the same topic by referring to those links. Search
engines give due weightage to similar practices and rank such
websites higher than ordinary ones. In their ranking process,
search engines consider links pointing to a website as 'votes'
to the respective website, an appreciation to its relevance or
importance given by other websites, and hence rates such
websites higher in the order amongst search results. In short,
the more the links pointing towards a website, the better will
be its page rank. But, on a finer scale, it should also be kept
in mind that most of the links pointing towards a website must
be from high ranked pages for better page rankings. Further,
out of context links does more damage than providing any real
benefit.
So, how to get other websites link to your website? Well, one
way to achieve that is through directory submissions. There is
an assortment of search engine friendly directories available -
such as open directory project, MSN and Yahoo - that will be
ready to link to your website provided it includes relevant
information and confirms with their guidelines and rules of
submission. But, care must be taken that you are submitting
your website to only relevant directories and to the right
categories and not anything in random. Well, it may take a bit
of research and effort to get your website submitted in the
relevant and popular directories, but once your website could
make a permanent listing in the popular directory or
directories, soon the traffic to the website will increase and
more advertisements and permanent links starts to flow in with
enhanced ease. Once reached that level, the link building will
become self sustaining and the search engine rankings also will
improve accordingly, provided your website continues to provide
useful and relevant contents in a consistent manner.
Tail Piece: The difference between search engines and directory
submissions is that in the latter, it is human editors who
decide on the final submission location and not any automated
tool. Since it is human editors who are making the final call,
chances are high that a website might reach its right
destination in terms of directory/category, most of the times.
How to Get Better Acceptance in Directory Submission
It is clear from the foregoing that directory submission could
contribute immensely to link building. But, how to get your
website acceptable to directories? In order to get better
acceptance in directory submissions, the first thing to take
note is to make your website relevant to the directories. Any
thing junk or random is not entertained by any of the popular
directories. Further, submitting your webpage in to right
categories makes the process quicker and such pages will
generally gets listed without any delay. Remember, it is manual
editors who accepts or rejects applications for submissions, and
for a person who might be viewing thousands of web pages daily,
it is far easier to reject a page than accepting it. So, how
simple and straight you could make your submissions as
possible, the more are the chances of it getting listed in the
directories.
Another aspect that goes a long way in enhancing acceptance in
directories is the way the titles, description and keywords are
organized for a web page. Every directory will have their own
rules and regulations, and hence web pages must also be
organized around such constraints. Regarding descriptions, most
directories require it to be short - in the range of 100 - 250
words that may vary from one directory to another - crisp, and
to the point. Descriptions that are huge or of 'beating around
the bush' type are generally showed the door by the directory
editors. The same is the benchmark for keywords as well - it
needs to be more organized and focused, and not just another
group of irrelevant and relevant ones mixed randomly. In that
regard, it will be prudent to make a short list of all
prospective keywords first before finalizing the most optimal
keyword for submission. That will ease the job for you.
Finally, do not spam your directory listings with words being
used uncontrollably and insensibly. Directory editors hate such
practices and similar applications are rejected outright without
any chance for a second consideration.
About The Author: Manish Mathukiya is President of Inetzeal SEO
Services ( http://www.inetzeal.com/ ). He offers Quality
Directory Submission Service (
http://www.directory-submission.inetzeal.com/ ) to SEO Friendly
Directories. He is editor of SiteMatrix Directory (
http://www.sitematrix.org/ )
posted by Dennis Cheesman @ 2:56 PM,
