Press Release: Marketing Good News
Thursday, November 16, 2006
Once upon a time a press release was sent to the nearest
newspaper in the hopes that at least some of the release might
make it to newsprint. Today a press release to a local
newspaper may be included only as an afterthought.
In marketing your website the use of a press release can be an
effective means of drawing people to your website.
Certainly there are skills involved in writing a press release
and there are plenty of qualified freelance writers who can
assist you in the development of a solid press release.
However, as with any new process it is possible to learn the
skill of press release writing.
In today's online community the press release is about more
than trying to pass muster with the news media. Today press
releases are routinely found on individual websites and can be
picked up by affiliated websites. In essence when a press
release is written it needs to appeal to the news media, but it
also needs to connect with the public.
Many online businesses will place a 'press release' section on
their website as a means of keeping visitors informed of new
developments within the company or the website.
A press release can be developed for a significant number of
events. For instance, if you provide a new website design you
could send out a press release talking about the new design and
the reasons this design is more functional and useful to your
customers. If you launch a new service, a press release can be
an easy way to encourage the curious to come take a look. If
you have added a new line to your existing offerings, a press
release can alert your customers and potential clients to the
good news. If you've won an industry award a press release can
work to instill a greater degree of trust in your firm.
There are several online companies that handle the distribution
of press release information. Perhaps one of the most well known
is PR Newswire, but there are other services available. Many of
these services require a fee for distribution.
Many online netrepreneurs have learned that the effective
distribution of strategic press releases can provide a sizeable
return on investment in the form of new clients and unique
visitors.
When you have good news you shouldn't hesitate to share it in
the form of a press release. This is just one more online
marketing tool worth exploring.
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com
posted by Dennis Cheesman @ 5:44 AM,
